Your Path Forward

Squarespace Website Design & Strategy for Short-Term Rentals, Restaurants, and Local Businesses.

Clarity

Guidance

Growth

Bringing Strategy & Design Together for a Powerful Online Presence

With 20 years of marketing experience, I do more than just build websites—I create strategic, high-converting digital experiences tailored to your industry. Whether you need a custom Squarespace website, expert brand and marketing guidance, or a hospitality-focused website template, I provide the tools and expertise to help your business grow.

How I can Help You Succeed

From full website builds to ongoing support, I offer tailored solutions to help short-term rentals, restaurants, and local businesses thrive online.

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    Custom Website Design

    A fully customized Squarespace website designed to fit your brand and business goals. I create beautiful, strategic websites that not only look great but also attract and convert your ideal customers.

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  • Vacation rental website project images

    Squarespace Templates

    Professionally designed Squarespace templates built for hospitality and local businesses. Get a stylish, user-friendly website at a lower cost, with easy customization to fit your unique brand.

    See Templates
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    Squarespace Website Support

    Keep your site running smoothly with expert updates, audits, fixes, and ongoing maintenance. Whether you need small changes or ongoing care, I’ll ensure your website stays polished, functional, and up to date.

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  • Strategy & Consulting

    Get expert guidance on branding, marketing, and website strategy to grow your business. Whether you're launching, rebranding, or refining your online presence, I’ll help you create a plan for long-term success.

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  • Squarespace Customization Course

    If you have purchased a custom website or Squarespace template, this course is for you! You will learn everything you need to know about Squarespace, how to operate the backend of your site, how to customize the template to make it your own, how to launch, and tips on marketing your new site.

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You Are a Memory Maker

Your business is built on connection, experience, and service—creating moments that bring people together. Whether you're welcoming travelers, serving great food, or enriching your community, you craft experiences that leave a lasting impact. These values inspire me, too.

Website designer and brand guide Nikki Butler in buffalo plaid shirt

Hi, I’m Nikki Butler.

I’m passionate about helping businesses stand out online with websites that are both beautiful and strategic. With a deep understanding of website design, strategy, and marketing, I help businesses create websites that do more than just look good—they drive real results. I specialize in custom Squarespace websites, template design, brand strategy, and marketing, working with short-term rental owners, restaurants, and community businesses to build an online presence that attracts and converts.

Portfolio: View My Work

Reviews from Website Design Clients

  • She Nailed It!

    “Nikki did an amazing job on my husband’s auto body website.

    I was impressed with every click of the page! She nailed it!

    We are both very very pleased and highly recommend!”

    -Tina Fisher

  • Hire Her Today!

    “Nikki (at Lit Path Co) created the most beautiful website for me, that truly matches my brand and I have had so many wonderful compliments about it. She went above and beyond to make sure everything was set up properly and I had all of what I wanted on my website. She is super knowledgeable and skilled at what she does and I highly recommend working with her if you are looking for an exceptional web designer. She is truly amazing at what she does. Hire her today!”

    -Jill Goux

Recent Blog Posts

Stories, helpful tips, and resources on website design, brand building, and marketing

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Visit the Lit Path Co. Marketplace

Explore templates, downloads, and additional services designed to elevate your online presence.

Get in Touch with Me

I’m here to help! Whether you have questions about my templates, need assistance with your website, or want to discuss a custom project, I’d love to hear from you.

nikki@litpathco.com

Follow Along @litpathco on Instagram

View fullsize One of the reasons I love Squarespace is the powerful marketing tools they have built in, such as the SEO features, email campaigns, and social media integration. With so many marketing tools and channels available today, it’s easy to feel ov
View fullsize New on the Blog: Vacation Rental Bookings Lacking? Here’s How to Prepare for Slow Seasons If you’ve noticed a drop in bookings over the past six months, you’re not alone. Many Airbnb and vacation rental owners have been facing slo
View fullsize New on the blog: Why Auditing Your Website and Brand is Essential for Business Growth A website and brand audit is a deep dive into how your business is presented online. It evaluates design, messaging, functionality, user experience, and overall pe
View fullsize Hi! I’m Nikki, a Minnesota based Squarespace designer and marketing expert with 21 years of experience helping businesses build their online presence and connect with their communities. How I Help: ✔ Custom Squarespace Website Design ✔ Premi
View fullsize Squarespace Website Design Project: Haven A Boutique Salon Custom Website I created this beautiful website for Reannda DeBoer @pandy3211 for her boutique salon in Mound, Minnesota. Reannda does so much for her clients and her community that I wanted
View fullsize Squarespace Website Design Project: Sanzo Vacation Rentals I designed this joyful and inviting vacation rental website for Stacy and Stephanie Sanzo @stacysanzo, two adventure-loving sisters who own 5 vacation rentals. I loved working with Stacy