Your Path Forward

Squarespace Website Design and Brand Guidance for hospitality, leisure, and tourism businesses.

Clarity

Freedom

Growth

Website designer and brand guide Nikki Butler in buffalo plaid shirt

Hi, I’m Nikki Butler.

I create beautiful, responsive, and high-performing websites and offer brand direction services to keep your business moving forward.

customers inside a cafe

Hospitality, Leisure, and Tourism

You are a brand that focuses on nature, travel, joy, and well-being. You make it a priority to provide an amazing experience, are community-focused, and are driven by connection. You are a Memory Maker! These are the things that I am passionate about too.

I've worked in hospitality marketing for over 20 years and have consistently witnessed the significant impact these businesses have. I admire the vibrant, resilient, and capable people in this industry. It's inspiring to see their innovation and flexibility.

The Memory Makers

Who I Work With

  • Vacation Rental Cabin

    Vacation Rentals

  • We're open sign for restaurant or shop

    Restaurants & Shops

  • Yoga teacher practicing yoga on a retreat

    Resorts & Retreats

  • Hiking group tour

    Tour & Recreation

  • Flag that says explore

    Nature Focused

  • Travel blogger's kit of items

    Travel Bloggers

Don’t see your business type on this list?

If you need support, please don’t hesitate to reach out. If I can’t help you, I can send you along to someone who can.

Introducing

Introducing ✧

The Template Shop

Welcome to the new template shop tailored for hospitality, leisure, and tourism businesses! Whether you have a short-term vacation rental, run a travel blog, or own a restaurant, these carefully crafted templates are designed to elevate your brand and streamline your operations. From eye-catching designs to efficient booking and management tools, these templates are thoughtfully created to save you time and effort, allowing you to focus on delivering exceptional experiences to your customers. Stand out from the competition and enhance your business with these professionally designed templates today!

Service Options

Enroll Now

Squarespace Template Customization Course
$350.00
One time

If you have purchased a custom website or Squarespace template, this course is for you! You will learn everything you need to know about Squarespace, how to operate the backend of your site, how to customize the template to make it your own, how to launch, and tips on marketing your new site.


✓ Unlimited lifetime access
✓ 30 Days Email Support
✓ 10 Lesson Chapters & 16 Custom Videos
✓ Copy Guidance and Checklist
✓ Feature Your New Site on Lit Path Co.

View My Work

Recent Blog Posts

Stories, helpful tips, and resources on website design, brand building, and marketing

Kind Words

“Nikki has helped me so much with my business through her creative consulting, marketing, website design, and social media strategies. She knows her stuff and has a strong edge on how to help small businesses thrive.  I highly recommend her services. You'll be so glad you connected with her. She is joyful, positive, outgoing, intuitive, and super business savvy.”

— Juhl Jaxen, The Energy Renovator

Visit the Shop

Shop for premium Squarespace templates, digital downloads, and services.

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