Websites designed to bring clarity—and guide your business forward.
Strategic Squarespace templates & custom website design
Clarity | Structure | Direction
Whether you’re just getting started or already established, your website should clearly bring everything together.
I design websites that create structure, clarity, and direction—so your business feels effortless yet intentional.
Choose Your Path
Whether you’re starting with a template or ready for a fully custom site, each option is designed to bring clarity, structure, and direction to your business.
DIY Website Templates
A strategic starting point you can launch with
Designed for business owners who want a streamlined, thoughtfully built website they can customize on their own.
Professionally designed Squarespace templates
Built with structure, flow, and user experience in mind
Launch faster with a clear, guided foundation
Flexible and easy to customize as your business evolves
Tailored Websites
Customized from a template, designed for your business
A more personalized approach without starting from scratch. I take one of my templates and adapt it to your content, brand, and goals.
Customized design using a proven foundation
Refined layout, content flow, and visual direction
A collaborative process with expert guidance
Custom Website Design
Fully custom, thoughtfully designed for your business
For businesses ready for a completely custom website experience—designed with clarity, structure, and intention.
Custom layout and design
Strategic structure and user experience
A guided, done-for-you process
Designed to support your business as it grows
A fully cohesive experience across every page
Not sure which path is right for you? I’m happy to guide you.
Portfolio: View My Work
Websites designed with clarity and intention
A selection of recent work—each project built to create structure, simplicity, and direction for the business behind it.
Designed with Experience. Built with Intention.
With over 20 years of marketing experience and 8+ years specializing in Squarespace design, I create websites that don’t just look good—they work.
Every detail is thoughtfully structured to support your business, simplify your workflow, and guide your customers to take action.
A Thoughtful Approach to Web Design
I started Lit Path Co. to create websites that feel clear, intentional, and aligned with the businesses they represent.
My background in marketing and design shapes every project—bringing together structure, simplicity, and direction in a way that feels effortless to use and easy to grow with.
Kind Words from Clients
“The work Nikki did to build a new website for my client was truly amazing! It completely changed how my client does business in the best of ways! The website is beautiful and so easy for users to use and for us to manage. Nikki's expertise in Squarespace and marketing is so apparent in the work that she does. She is amazing to work with and creates a beautiful product!”
— Brenda B.
“Lit Path delivered and exceeded my expectations for the design and support. Nikki is a great partner to launch your brand and business with!”
— Sean O.
Start Your Next Step
Whether you’re ready to launch with a template or explore a more custom website, there’s a path designed to fit your business.