Meet Nikki Butler
Creative Builder. Brand Guide. Trusted Resource.
Hello! I’m so glad you are here…
I'm a Minnesota-based Squarespace designer and brand guide with 21 years of marketing experience. I blend creativity and strategy to legitimize businesses, drive traffic, and foster growth.
How I Help
My goal is to provide great service and high-quality work that brings you clarity, freedom, and growth.
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You'll get a beautiful and responsive website that will stand as a strong foundational home for many years to come. Learn More.
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I’ve designed strategic Squarespace templates for those that would like a beautiful and high-functioning website as a more affordable alternative to custom web design.
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Here you will find tips and resources for Squarespace and website design, marketing, brand-building, and more. Read the Blog.
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I offer a variety of brand health review options, including marketing assessments, social and website audits, and more. I want my clients to feel comfortable and confident in their online presence and in-house experience. See Options.
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Branding and marketing can be overwhelming, especially when you are doing it all on your own. During our time together we will review your ideas, identify opportunities, and answer any questions. I’ll offer suggestions and my point of view, train you on tools, & guide you toward resources. Book a Session.
My Background
I've spent the last 20 years working with national mega-brands, small start-ups, and everything in between.
My diverse background includes web design and strategy, leadership, brand building, strategic planning, integrated marketing, training, program development, and project management.
I started my entrepreneurial journey back in 2017 with my art business and started 3 other small businesses since that time. I understand and have compassion for what you are going through and I believe I can be a valuable resource for you!
My Approach
Achieve big, audacious goals
I have helped 100s of business owners navigate the marketing and web design ecosystems and achieve their goals. As a guide to your business, I approach growth and scale with a strategic marketing, creative, and operational lens. I immerse myself in your brand, your consumers, and your business needs before helping you take meaningful steps forward that will shape the trajectory of your growth.
Integration
I take a holistic approach to website design and brand building so that your brand is consistent across all platforms.
Peaceful, Easy Feeling
I know how chaotic and overwhelming brand building, marketing, and website design/management can be. My goal is to bring peace to the process through streamlined and automated processes, user-friendly systems, tools, and training to help you succeed.
Storytelling
I believe in the power of storytelling to connect, unite, and inspire. That’s the approach I take with my brand direction and website design work. I have built services that illuminate my clients’ stories and show the heart of their brand. I want to help you authentically connect with your customers and be a lasting brand.
Memory Maker
I love traveling and exploring new places, always searching for unique and special experiences.
When my friends and family ask for ideas for their upcoming trip or date night, I always give them a detailed list. I enjoy helping people have the best experience possible, and that’s why I love supporting businesses that focus on creating memories.
What I Value the Most
A Brand Guide
I’m endlessly curious and resourceful with a heart for sharing. I'll help you find the right path, showing you routes I've taken and exploring new ones that excite you.