Lit Path Co. Blog
Here you will find tips and resources for Squarespace and website design, marketing, brand-building, and more.
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I’m Nikki. Thanks for visiting my blog. I hope you find it helpful!
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How Special Enhancements Can Improve Your Vacation Rental Guests' Experience
It's the little things that make an experience memorable, and by providing exceptional service that exceeds guests' expectations, vacation rental owners can establish a loyal customer base and stand out in the competitive vacation rental market. By making a conscious effort to prioritize the needs of guests, a vacation rental can establish a reputation for excellence and ensure long-term success. Learn more and grab some fresh ideas on how to enhance the guest experience at your vacation rental property.
How to Build a Solid Vacation Rental Business Website
Having a website for your vacation rental business is important because it provides a professional online presence, allows for easy booking and payment processing, increases visibility and exposure to potential guests, and helps build credibility and trust with your audience. Additionally, a website can provide valuable information about your property, amenities, and local attractions, making it easier for guests to plan their stay and ultimately leading to more bookings and revenue for your business.
5 Effective Marketing Strategies for Vacation Rental Businesses
To succeed in the vacation rental business, it's necessary to market your property beyond just listing it on sites like Airbnb and VRBO. Active promotion is key. Marketing is important for vacation rental businesses because it helps to attract potential guests and increase bookings. Learn about 5 Effective Marketing Strategies that are perfect for Vacation Rental Businesses.
How Small Businesses Can Use Instagram to Share, build, and Engage
Instagram is a wonderful digital marketing tool for those small businesses who want to build community, engage online, and drive traffic to their website. Learn how Instagram can help you build relationships with your followers-providing insight, education, resources, and stories.
A Collection of Ideas to Boost Your Vacation Rental or Resort Income
By offering these additional services and amenities, you can not only increase revenue but also provide a more memorable and enjoyable experience for your guests. No matter what revenue stream is chosen, it's important for vacation rentals and resorts to continually assess their offerings and adapt to changing market conditions to remain competitive and profitable.
What Small Businesses Need More of in 2023
The new year is just around the corner so I am reflecting not only on my own small business but also thinking about what my potential and current clients need in 2023.
How to Calmly Wrap Up Your Year and Plan for the Year Ahead
This time of year is no doubt a busy one! It’s also a perfect time to reflect, prioritize, and celebrate. If you can block off some time to wrap up the year and plan ahead, you will certainly have a weight lifted off your shoulders so you can remain present and excited about all that is to come.
5 Brand Health Review Methods to Keep You on Brand and Ready for Growth
Brand health reviews help assess what kind of online and in-person presence your brand has. They help give the brand a fresh view from a guest's perspective, uncover necessary changes, show clear areas of success, and will keep you up to date.
How Your Vacation Rental Business Will Benefit by Adding a High-Performing Website
It’s so important for tourism and local businesses to have resources that make it easy for seekers to find memory-making experiences and adding a website is a great way to do so. A high-performing website for your vacation rental property legitimizes your business, drives more targeted traffic, and gets you more bookings. Learn about the ways you and your guests benefit by having a website for your vacation rental business.
5 Ways You'll Benefit by Hiring a Professional Website Designer
In the initial conversations I have with my website design clients they often tell me that their current website is an obstacle or if they don’t have a website they say, “I know I could create a site on my own, but I just don’t have the time or energy.”
Independent business owners are used to doing everything on their own, so this statement never surprises me; these are highly capable people who have learned the ins and outs of all aspects of their business from operating, shipping, marketing, accounting, and more. So, yes I know they COULD do a website build on their own, but should they? Or should they fire themselves as the doer of all things and hire a professional instead?
6 Important Elements Every Restaurant Needs on Their Website to Grow Their Business
Strategically designing your restaurant website to include these 6 important elements will help you grow your business by giving the visitor a great experience, clearly displaying the information they are seeking, and making it easy for them to make purchases or take action.
How HoneyBook Took My Business From Scattered Chaos to Calm Flow
HoneyBook is a Client Management Software for small businesses that has built-in project management, communication, invoicing & payment tools that help save time and scale your business effectively. Since starting with HoneyBook, I’ve been able to work more efficiently and feel much more at peace in my process and work.
12 Reasons To Love Squarespace
It’s so important to select a website design and hosting platform that best fits your brand and goals. There are many to choose from and it can feel overwhelming to decide which is best, especially if you’ve never had a website before. I currently specialize in Squarespace, which I’ve used to create my own sites as well as client sites and I absolutely love it!
10 Reasons Visitors Leave Your Site
There are so many factors that determine if your website is working well for you. So, how can you tell if your site is appealing to visitors or not? Here are 10 reasons your visitors are going to your competition instead of you.
How I Became a Website Designer
I believe in the power of storytelling to connect, unite, and inspire. I love hearing stories of the heart and enjoy learning how people’s visions came to life. It helps me understand why people do what they do, inspires me, and brings authenticity to the experience of connecting. It is equally important to me to share my journey with others as well. My journey has taken many different paths and shapes along the way, but at the center of it all was my desire for authentic connection, the need to help others, and lots of heart.