Marketing Assessment
A thorough review of everything that your brand touches. I will review your branding, marketing materials, content, and advertising to make sure everything aligns with your brand standards and represents you well. I look for what’s going well and for inconsistencies. You will receive a full typed report with my findings and recommendations.
A thorough review of everything that your brand touches. I will review your branding, marketing materials, content, and advertising to make sure everything aligns with your brand standards and represents you well. I look for what’s going well and for inconsistencies. You will receive a full typed report with my findings and recommendations.
A thorough review of everything that your brand touches. I will review your branding, marketing materials, content, and advertising to make sure everything aligns with your brand standards and represents you well. I look for what’s going well and for inconsistencies. You will receive a full typed report with my findings and recommendations.
Before you execute any marketing, it’s important to be ready. Ask yourself, are we operationally sound and ready for new customers? Is the team aware of the marketing push that we are about to do and do they understand their roles in it? Are you visually aligned as a brand (logo, interior space, colors, online presence, etc.)? If you can answer no to these questions, it’s time to take a pause and get your foundation reset through a Marketing Assessment.
There is nothing worse than spending time, effort, and money on marketing that drives new business, only for the new client to have a bad or confusing experience with your product, services, or brand. I recommend that you assess your branding and marketing 1-2 times a year to set you up with a strong, consistent brand message across all platforms. My Marketing Assessment process is a thorough review of everything that your brand touches. I will begin by reviewing your branding, marketing materials, content, and advertising to make sure everything still aligns with your brand standards and represents you well. I am looking for what’s going well and for inconsistencies. I’ll be looking for off-brand visuals, outdated or disheveled materials, copywriting opportunities, and search for errors.
Included in the Marketing Assessment:
Review your current branding files (brand guide, logos, patterns, fonts)
Review a PDF of your current marketing plan (if you have one)
Peek at social media, search, reviews, news, and website
Review images used throughout
Print Materials (ex: business cards, brochures, flyers, rack cards, banners, table tents, coupons, gift cards, etc.) -digital copies and/or photos of current in-house printed materials required
Advertising materials (offline advertising and online) -digital copies required
Client Requirements:
You will need to send me digital copies of your current branding, a PDF of your current marketing plan (if you have one), digital copies and/or photos of your print materials, and digital copies of your offline and online advertising materials.
This process will take 7-14 business days from when payment and materials are received. Once completed you will receive a detailed report with my findings and suggestions.
