Social Media Audit
Social media audits help to identify gaps and deliver recommendations for improvement. The goal is to set you up with a strong, consistent brand message.
Social media audits help to identify gaps and deliver recommendations for improvement. The goal is to set you up with a strong, consistent brand message.
Social media audits help to identify gaps and deliver recommendations for improvement. The goal is to set you up with a strong, consistent brand message.
Your social media presence should be engaging and give an authentic view of who you are, what you do, what you offer, and how to get it. We all know social media moves fast and furious and that engagement isn’t always easy. It is challenging to keep up with the ever-changing algorithms, the demand for constant content creation, and the effort it takes to be noticed.
I tend to think about my social media profiles as digital billboards for my business where visitors can get a quick snapshot of my brand vs. a place where I put all my marketing strategy effort in. I strategically build out my profiles and feed so that it’s clear what my business is all about. If you take that same approach, a social media audit where you do a deep dive into your social media profiles can help you find what’s working with your digital billboard and what’s needed. Your social media profiles should ignite curiosity and should send messages that help followers realize that they need you.
What I look for during the audit process:
Using the correct account type (business, creator, etc.)
Edit the follower/following list so it’s relevant to your business
Analyze your profile so it’s maximized and visitors know exactly who you are and what you do within seconds
Are you waiting for people to come to you for engagement or are you also commenting, saving, liking, and sharing other people’s content too?
Content (type, frequency, variety, etc.)
Caption copy consistency
Hashtag analysis (what works, use/remove, follow, etc.)
The social media audit process starts with a deep dive into your social media profiles (up to 3), looking to find what’s working and what’s needed. I will create a report with my findings and recommended changes for you to make that will be shared with you via email within 2 business days of your audit.
